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Ford,
An American legend
Ask the question, "who invented the automobile?" and most
people will say, "Henry Ford." This popular misconception is a tribute to
the man who made the automobile possible for the millions.
Although it is generally conceded that the automobile was
conceived and born in Europe, a number of American experimenters also
worked on the idea at approximately the same time during the late 1800s.
Full credit can be given to Henry Ford, however, for building the
automobile millions could afford. His guiding philosophy was: "I will
build a motor car for the great multitude…it will be so low in price that
no man…will be unable to own one."

THE 20TH CENTURY
Ford Motor Company was launched in a small converted wagon
factory in Detroit on June 16, 1903. Its meager assets consisted of some
tools, a few machines, plans, and $28,000 in cash supplied by 12
investors. Along with Henry Ford, the first stockholders of the infant
corporation were a coal dealer, the coal dealer's bookkeeper, a banker who
trusted the coal dealer, two brothers who owned the machine shop that made
the engines, a carpenter, two lawyers, a clerk, the owner of a notions
store and a man who made windmills and air rifles.
The first car offered for sale was described as "the most
perfect machine on the market" and "so simple that a boy of 15 can run
it." The first sale was made to Dr. E. Pfennig, of Chicago, who bought the
car a month after the company's incorporation, much to the delight of the
worried stockholders who were nervously eyeing a bank balance that had
dwindled to $223!
For the next five years, young Henry Ford was chief engineer
and later the president. During the first 15 months, some 1,700 cars—the
first Model A's—came sputtering out of the old wagon factory.
Between 1903 and 1908, Henry Ford feverishly went through 19
letters of the alphabet—from Model A to Model S. Some of these cars were
experimental models that never reached the public. Some had two cylinders,
some had four, and one had six; some had a chain drive and some a shaft
drive; and in two the engine was placed beneath the driver's seat. Perhaps
the most successful of the production cars was the Model N—a small, light,
four-cylinder machine that went on the market at $500. A $2,500
six-cylinder limousine, the Model K, sold poorly.
Finally, the Model T chugged into history on Oct. 1, 1908,
Henry Ford’s "universal car." It became the symbol of low-cost, reliable
transportation that could pass other cars stuck in the muddy roads. The
Model T won the approval of millions of Americans, who affectionately
dubbed it "Tin Lizzie." The first year's production reached 10,660,
breaking all records for the industry.
THE ASSEMBLY LINE
By the end of 1913, Ford Motor Company was producing almost
half of all the automobiles in the United States. To keep ahead of the
demand, Ford initiated mass production. Mr. Ford reasoned that with each
worker remaining in one assigned place, and one specific task to do, the
automobile would take shape more quickly. Move the car, not the man!
To test this theory, a chassis was dragged by rope and
windlass along the floor of the Highland Park, Mich. plant in the summer
of 1913. Modern mass production was born! Eventually, Model T's were
rolling off the assembly lines at the rate of one every 10 seconds of each
working day. Many stories are told about Ford’s use of black paint. The
real reason was that black dried faster.
Henry Ford startled the world on Jan. 5, 1914, by announcing
that Ford Motor Company's minimum wage would be $5 a day—more than double
the existing minimum rate. Mr. Ford felt that since it was now possible to
build inexpensive cars in volume, more of them could be sold if employees
could afford to buy them. Ford considered the payment of $5 for an
eight-hour day the finest cost-cutting move he ever made. "I can find
methods of manufacturing that will make high wages," he said. "If you cut
wages, you just cut the number of your customers."
FORD CHANGES AMERICA
The Model T started a rural revolution and the $5 day a
social revolution. The moving assembly line started an industrial
revolution. In the 19 years the Model T was in production, 15,007,033 cars
were manufactured in the United States alone. To quickly get the cars in
the hands of his dealers, Ford built factories in major cities, such as
Charlotte. Soon the Ford Motor Company was firmly established as a giant
industrial complex spanning the globe.
But by 1927, the clock had run out on the Model T. Improved
but basically unchanged for so many years, it was losing ground to the
more stylish and powerful machines being offered by Ford's competitors. On
May 31, Ford plants across the country closed for six months to retool for
the new Model A.
THE SECOND WAVE, THE
MODEL A
The Model A was a vastly improved car in every respect.
Close to 4,500,000 of them in several body styles and a wide variety of
colors, rolled onto the nation's highways between late 1927 and 1931.
But the Model A was finally pushed aside by a consumer
demand for even more luxury and power. Ford Motor Company was ready with
plenty of both in its next entry—its first V-8 which was introduced to the
public on March 31, 1932. Ford was the first company in history to cast
the V-8 block in one piece and produce it in volume. Experts told Mr. Ford
it couldn't be done. It was many years before Ford's competitors learned
how to mass-produce a reliable V-8. In the meantime, the Ford car and its
powerful engine became a favorite of performance-minded Americans.
YEARS OF CHANGE
Civilian car production came to a sudden halt in 1942 as
America went to war. During WW II, Ford produced 8,685 four-engine B-24
"Liberator" bombers, 57,851 aircraft engines, 277,896 jeeps and 2,718
tanks and tank destroyers in less than four years.
Edsel Ford died in 1943, and a saddened, older Henry Ford
resumed the presidency until the end of World War II when he resigned for
the second time. His oldest grandson, Henry Ford II, became president on
Sept. 24, 1945. HF II would serve as chairman of the board from July 13,
1960 until March 13, 1980, and remained chairman of the Finance Committee
until his death in 1987.
Even as Henry Ford II drove the industry's first postwar car
off the assembly line, he was making plans to reorganize and decentralize
the company. Losing money at the rate of several million dollars a month,
Ford Motor Company was in critically poor condition to resume its prewar
position as a major force in the fiercely competitive auto industry.
Facing many of the same problems his grandfather had in the beginning,
young Henry Ford II tackled the job of building an automobile company all
over again. Having finally relinquished the company's operation to his
grandson, Mr. Ford lived quietly with his wife, Clara, at their estate,
"Fair Lane," in Dearborn until his death on April 7, 1947, at the age of
83. Soon after his death, his two younger grandsons, Benson and William
Clay, assumed greater responsibilities with the company.
POST WAR FORD
1948 brought dramatic changes to the automobile industry.
Earlier, Ford teased the American public with their famous advertisement,
“There’s a Ford in Your Future.” Now they were ready to deliver! On June
8, 1948, the 1949 Ford was introduced with much fanfare at the New York
Waldorf Astoria. The sleek, smooth-sided '49 Ford featured independent
front suspension, and new rear quarter windows that opened. The
integration of body and fenders was an innovation that set the standard
for the future of automotive design. The '49 Ford gave Ford Motor Company
e momentum and Ford sold approximately 807,000 cars - the highest volume
since 1929. Profits surged to $177 million – 80 million ahead of the year
before.
Today’s Ford Motor Company produces not only Ford, Mercury,
Lincoln, and Mazda, but a line of premier brands including Aston Martin,
Jaguar, Volvo, and Land Rover. The company also retains an interest in
financing (Ford Credit), parts and service (Ford Customer Service
Division), and car rental (Hertz). Ford operates in more than 140
countries with over 7,000 worldwide locations.
Good work Mr. Ford!
Edited by Bob
Blake with material supplied by the Ford Motor Company
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I once had a young secretary that would say to me when I
questioned something she had typed, “I never make a mistake!” I never said
anything or offered sage advice until the right opportunity presented
itself, and that was an occasion I’ll never forget. She was to fax out
some construction bids while I was away from the office, and when I saw
them when I got back the next day I knew I had my moment!
Where the bid was supposed to state “Base Bid” she had
incorrectly typed “Bare Bird”. I now had my ammunition that I needed to
use is a sensitive way to make my point — that being that anyone who does
anything is going to make some mistakes! I can’t say she still believed
that she would never make “another” mistake, but at least she knew she was
capable of making a mistake!
So when I take the latest edition of the Rummage Box or our
Hornets Nest Region, AACA Members’ Parade to the printers I know there
will some errors somewhere in the publication, and with the Members’
Parade errors usually hit me square between the eyes the second I open a
page with an error. So I take the realistic approach that there will be
mistakes, but I try hard to keep them to a minimum. However, some mistakes
are not seen on the material that goes to the printer’s office if you do
what I do — give him the entire newsletter content on a CD including
pictures. Then the unknown can be between his computer not “seeing” what
your computer sees. While not a common cause of mistakes, it happened
recently to me when I had to upgrade to MS Publisher so data wasn’t
“confused” between the two computers systems and Publisher versions.
So what should you be doing? Rely on software spell check
and grammar check, and have someone else proof read your finished product.
Spell check will not catch a word used incorrectly if it is spelled
correctly, i.e. “form” and “from”. Someone else reading your work will
probably catch this type error, but when you re-read your material, if
you’re like me you tend to read what you meant to say, not what the
printed word says!
I have a few members of our Region that will complain loudly
when some of their work in our newsletter isn’t correct, or maybe the
quality of a particular picture wasn’t up to their expectation. And I do
receive a few e-mails from you reader about errors or omissions , but I
just take it in stride.
This job as editor is supposed to be fun, and besides, I did
get the “Inside this issue” part right this issue! I did, didn’t I?
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