Title

See The USA in the Chevrolet

Performed By

Dinah Shore

1916-1994

Known for her husky singing voice, down-home accent and LPGA tournament, Dinah Shore's 55 years in show business included more than 70 hit recordings, a Peabody Award, numerous Emmy Awards and a place as the first female entertainer to host a television variety show. Television favored her natural, relaxed style, and like Perry Como, to whom she was often compared, Shore was one of the medium's first popular singing stars. Even though by her own admission, Dinah Shore did not have a great voice, she put it to good advantage by enunciating lyrics clearly and singing the melody without distracting ornamentation. The result was the very definition of "easy listening."

Dinah Shore Chevrolet Show

In 1956, Dinah Shore began a one hour program on NBC, The Dinah Shore Chevy Show. The program was extremely popular, and its theme song "See the USA in your Chevrolet . . . ," always ending with Shore's famous farewell kiss to the television audience, remain television icons. The high production values of her 15-minute program continued on the 60-minute show. The lineup usually contained two or three guests drawn from the worlds of music, sports, and movies. Shore was able to make almost any performer feel comfortable.

The show ran from October 1957 to June 1962.

Date

1957

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America's the greatest land of all

On a highway, or a road along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

Traveling East, Travelling West
Wherever you go Chevy service is best
Southward or North, near place or far
There's a Chevrolet dealer for your Chevrolet car

So make a date today to see the USA
And see it in your Chevrolet.