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1911
in the headlines
  • President Taft acknowledges the government of Nicaragua and withdraws US troops.
  • American troops begin fighting rebels in Mexico
  • England passes the National Insurance Bill which provides unemployment and sickness insurance
  • Norwegian explorer. Ronald Amundsen, using dogs and sleds, leads the 1st team to the South Pole
  • A newly passed bill provides for the election of state Senators by direct popular vote

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1911 mileposts

In the United States

  • Industry volume totals 199,319 cars and 10,681 trucks
  • US farmers own 85,000 automobiles
  • The US Court of Appeals reverses the US District Court decision on the Selden Patent, holding it 'valid but not infringed' by Ford and others; payment of royalties stop
  • US Supreme Court breaks up Standard Oil in an antitrust action. Three major oil companies will result: Exxon, Mobil, and Socal
  • Nearly every automaker at the 11th National Automobile Show in New York exhibits a four-door model
  • A truck show, held in conjunction with the National Automobile Show, draws 286 exhibitors
  • The Buick 'Bug,' a racing car, driven by Bob Burman, set a speed record of 20 miles in 13 minutes and 11.92 seconds
  • Studebaker Corporation is formed; electric vehicles are dropped so the firm can focus on gas-engine automobiles
  • Walter S Knudsen joins Ford - later to head Chevrolet
  • Thomas Neal is named 3rd president of General Motors
  • Trenton Michigan (near Detroit) paints the 1st center line on highway
  • Ford's Model T scores major victories in hill-climbing events
  • Model Ts win 12 US major races, including one over the world-record-holding Blitzen Benz
  • International Motor Company (Mack) is formed; Diamond Motor Car Company abandons passenger cars to concentrate on trucks
  • General Motors Truck Company is organized, combining the Rapid and Reliance companies
  • Most US car companies offer demountable rims as standard equipment, enormously easing tire changes
  • New York Stock Exchange lists auto stocks for the first time
  • Studebaker begins to offer customers credit
  • Chicago imposes a short-lived 30-minute parking limit in the Loop
  • 30 car dealers are in business on Van Ness Avenue, San Francisco
  • Ray Harroun wins the 1st Indianapolis 800 (500 miles) in a 6-cylinder Marmon Wasp taking 6 hours, 42 minutes, 8 seconds. The car employs the the 1st rearview mirror used in the US
  • New York is the 1st state to limit highway billboards
  • Gasoline sales surpass kerosene sales in the US

US Auto Manufacturers

  • Ford's Model T gets a new body and prices are cut to as low as $650; sales double and market share hits 35%
  • Ford Touring cars adopted sheet metal over wood framing in 1911; instead of wood construction. Metal running boards displayed the famous 'Ford' script"
  • First Ford assembly plant outside the North America is established in Britain
  • Chevrolet Motor Company is organized in November 1911; production gets quickly underway with a handful of cars
  • Little, a low-priced companion to Chevrolet, is announced on October 30, but doesn't go into production until 1912
  • Studebaker acquires full control of the Everitt-Metzger-Flanders Company
  • Stutz goes on sale after an 11th place finish at the Indianapolis 500 race, which averages 68.25 mph; the production car virtually duplicates the racer
  • Mercer's Model 35 Raceabout will become one of the most-craved sporty motorcars
  • Hudson's fluid-cushioned clutch rotates in a blend of oil and keresone; 'wet' clutches will be a company trademark into the Fifties
  • In 1911, Ramblers came in a choice of 3 wheelbases
  • Pierce-Arrow added a five-ton truck to its line of passenger cars
  • A REO was driven from New York to San Francisco in 10 days, 15 hours, 13 minutes—a new record

And From Around the World

  • Britain enacts its 1st horsepower tax
  • Rolls-Royce adopts its famous 'Spirit of Ectasy' hood ornament
  • Aimee-Jules Dalou's memorial sculpture of Emile Levassor at the wheel of a car is unveiled in Paris
  • France switches to driving on the left and abolishes the speed limit. Road deaths soar
  • 1st running of the Monte Carlo Rally - Turcat Mery wins
  • Italian army adopts the 1st armored cars (and airplanes) in combat, Italo-Turkish war in Libya

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new makes: 1911

Alpena, ArBenz, Atterbury, Carhatt, Case, Chevrolet,
Colby, Crow-Elkhart, Dalton, Gaylord, Havers, Hupp-Yeats,
King, Lenox, Mighty Michigan, Motorette, Nyberg, Penn,
Rayfield, R.C.H. (for 1912), Roader, Rogers, S.G.V.,
Standard Electric, Stutz, Stuyvesant, Virginian, and W.F.S.

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1911 production mumbers


1. Ford...................................................69,762

2. Studebaker/EMF...................................26,827

3. Willys-Overland....................................18,745

4. Maxwell..............................................16,000

5. Buick..................................................13,389

6. Cadillac...............................................10,071

7. Hudson.................................................6,486

8.Chalmers................................................6,250

 

Some figures are estimates or calendar year

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by the numbers

US Population.....................................93,863,000
New Births...........................................2,813,000
Avg. Income..................................... .$ 983/year
DOW Avg......................................................82
New Home (Median Price)...........................$2,625
New Car (Avg. Cost).................................$1,130
Milk (Qt).......................................................8˘
Bread (Loaf)..................................................5˘
Steak (lb) ...................................................20˘
Stamp..........................................................2˘

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new in 1911
  • electric self starter, developed by Charles Franklin Kettering
  • airplane with an enclosed passenger cabin
  • Crisco hydrogenated vegetable shortening
  • Domino brand sugar
  • Indianapolis 500
  • seaplane
  • Irving Berlin, songwriter, writes his 1st hit song "Alexander's Rag Time Band"
  • The will of journalist Joseph Pulitzer calls for the establishment of now-coveted Pulitzer Prizes
  • Carrier invents the air-conditioner
  • Carnegie establishes the Carnegie Corporation of New York with an endowment of $125 million to support educational projects

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