BRASS-NICKEL
TOURING REGION

underwood

1912

 In the Headlines

  • Woodrow Wilson is elected President of the US
  • The republic of China is officially proclaimed
  • Carl Jung publishes his 'Theory of Psychoanalysis'
  • The Titanic sinks!

1912 Mile Posts

In the United States

  • The industry produces a total of 356,000 cars and 22,000 trucks
  • Ford production rises to 78,440; but market shares skid to 22% as competition increases
  • Ford Model T prices are slashed by $80; Ford claims each dollar's reduction attracts a thousand new buyers
  • Ford has 7,000 dealerships in the US, at least one in every town with a population over 2,000
  • Henry Ford breaks a strike at a Buffalo plant by closing it and shipping its machinery to Detroit
  • On May 30, America's fastest racing cars gathered at Indianapolis for the 2nd 500-mile Memorial Day race over the bricks. Joe Dawson topped the field, averaging 78.7 mph in his 4-cylinder National racer. This race is an annual event
  • Competitors get the Indianapolis Speedway to ban Model Ts, ostensibly because they are too light
  • A new Automobile Board of Trade sponsors the 12th National Automobile Show
  • A wide variety of self-starters appear at the show including 13 acetylene-operated units, 6 using compressed air, 7 electric, 14 mechanical, 2 gasoline-powered, plus one that operates from exhaust gases
  • White traffic-separation lines are painted on the streets of Redlands, California
  • A loaded Packard is the first truck to make a westbound transcontinental crossing in 46 days
  • The City of Chicago enacts an ordinance limiting horn blowing
  • Charles W. Nash is named president of General Motors; Walter P. Chrysler goes to work for him, as Buick plant manager. He takes a 50% pay cut
  • A short-lived cyclecar craze begins-the low-cost, often fragile vehicles draw scorn from some, purchase agreements from others
  • The Boyce Motor-Meter is introduced to monitor engine temperature
  • New Yorkers brag that Fifth Avenue has more motor traffic than any other street in the world. The city now has traffic police at every corner south of 42nd Street
  • New York has piled up $100 million in highway debt, more than all the other states put together
  • New York: 423 driving deaths reported for 1911; city seeks new auto laws
  • Bronx River Parkway Commission hires Jay Downer as its chief engineer and Gilmore Clark as its landscape architect. They will design the first urban parkway planned for motor vehicles
  • Golden State Park, San Francisco, opens its park drives to cars, the last urban park in the US to do so
  • Theodore Roosevelt injured in an auto accident while campaigning for president
  • Motor Car magazine writes about motor campers: 'Thoreau at 29 cents a gallon. 'Time and space are at your beck and call, your freedom is complete.'
  • Boston architect Harry Morton Ramsey: 'The garage should not convey too strongly at first sight the idea of a garage
  • Hal Roach presents the first of the Keystone Kops film series, which features nihilistic car chases
  • Society of Automotive Engineers standardizes screw threads and other car parts
  • Novelties: pressed steel body developed by Edward Gowen Budd; carbon black as a tire strengthener; dump truck and bookmobile (Washington County, Maryland)
  • First offshore oil wells (Southern California)
  • World's first flying-boat airplane, designed by Glenn Curtiss, makes maiden voyage at Hammondsport, New York
  • First automobile driver jailed for speeding
  • Standard Oil opened the first gasoline station in Cincinnati Ohio. Up until that time, car owners bought fuel from hardware stores and sometimes lumberyards

US Auto Manufacturers

  • Cadillac adopts an electric self-starter developed by Charles F. Kettering, accompanied by generator-battery lighting and ignition systems
  • A total of 3,000 Chevrolets are built; the six-cylinder touring car sells for $2,150
  • Edward Gowen Budd invents the all-steel car body. Oakland and Hupmobile take an interest, and Dodge Brothers orders Budd bodies for its forthcoming car
  • Packard introduces its first six-cylinder series, with a 525-cid T-head engine
  • Hudson moves into the medium-price field at mid-year with the 1913 Model 54, its first six-cylinder
  • Hudson's Mile-A-Minute Roadster is guaranteed to do-what else?- 60 miles an hour
  • The Stewart Motor Company is formed to produce cars and trucks
  • Waverly Electric advertises a car with a rear-facing front seat and steering lever for drivers in the center of the back seat. The arrangement allows drivers to converse face to face will all passengers
  • Pierce-Arrow makes a 13,678-cc. engine

And From the World

  • Henry Ford sends Charles Sorenson to Britain, where he breaks the Metal Workers Union in the Model T plant
  • For the first time, New York, London, and Paris manifest more motor vehicles than horse-drawn traffic and suffer more fatalities caused by cars than wagons
  • Britain decides to switch its naval fuel from coal to oil and starts to buy a majority share of British Petroleum
  • Renault sells 100 taxicabs in Mexico City
  • Norway requires auto insurance for all drivers
  • Paris adopts New York's Eno system of traffic regulation, and its police plan to shoot out the tires of cars whose drivers refuse orders to stop
  • Writer Marcel Proust has lined his study with cork to limit traffic noise
  • Kaiser Wilhelm owns 25 cars; Czar Nicholas II has 21. Emperor Mutsuhito of Japan orders two Mercedes cars
  • German, British, and French manufacturers demand protection from US exports
  • On April 19, Paris taxi drivers go back to work after a 144-day strike
  • Two US drivers are disqualified in Dieppe Grand Prix for illegal refueling on June 26

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New Makes: 1912

Argo-Electric, Atlas-Knight, Car-Nation (cyclecar), Chevrolet (production models), Chicago Electric, Church-Field Electric,  Crane, Detroiter, Dodo (cyclecar),  Edwards-Knight, Great Southern, Grinnell Electric, Henderson, Little, Marquette, Modoc, Omaha, Pathfinder, Perfex, Pratt, Stoddard-Dayton Knight, and Touraine

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 1912 Production figures 


1. Ford.........................................................78,440
2. Willys-Overland..........................................28,572
3. Studebaker/EMF.........................................28,032
4. Buick........................................................19,812
5. Cadillac.....................................................12,708
6. Hupmobile...................................................7,640
7. Reno..........................................................6,342
8. Oakland.....................................................5,838


Some figures are estimates or calendar year

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 By the Numbers


US Population................................................95,335,000
Avg. Income................................................$1,033/year
DOW Avg. ...............................................................88
New Births......................................................2,855,000
New Home (Median Price)........................................2,750
New Car (Avg. Cost)...............................................$941
Milk (Qt)..................................................................8
Bread (Loaf)......................l.......................................5
Eggs...............................................................30/doz.
Steak (lb)...............................................................20
Stamp......................................................................2

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 New in 1912

  • Universal Pictures 
  • Hellmann's Mayonnaise
  • Oreo & Lorna Doone cookies
  • New Mexico & Arizona (47th & 48th states)
  • parachuting from an airplane
  • Prizes in Cracker Jack boxes
  • Girl Scout's of America
  • L L Bean (Freeport, Mass)
  • self-service grocery stores (Ward's Groceteria and Alpha Beta Food Market, Ca)
  • First Keystone Cops film