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At the turn of the century, electric cars were viewed not only as a mode of
transportation but also as a social asset. They were
clean, quiet, stylish, and easy to operate. They appealed to and were
marketed for the woman driver. They ran on batteries, which would run about 40-60 miles before
it became necessary to recharge.
Their popularity began to wane about 1912 when gasoline engines became easier to operate and offered
higher speed and a wider range of operation. In 1912,
Cadillac introduced the Kettering electrical self-starter. Mass production, led by
Henry Ford, also reduced the cost of the non-electrics. Electric trucks and
buses survived into the 1920s, later than passenger cars, especially in
Europe.
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